Case Study On Approach Buyer By Direct Selling - Amway

The concept of direct selling is basedupon person-to-person relationships.The seller goes to the consumerrather than the consumer to a shop.In today’s fast changing society, wheremore people work and shoppingpatterns have altered, this type ofshopping not only provides consumerswith accessibility to a wide range ofproducts but is also convenient.An organisation involved in directselling cannot sell without a salesforce! At the heart of Amway’sapproach to direct selling is the criticalrelationship between Amway and theseller or distributor. There are more than2.5 million renewed independentAmway distributors world-wide,around 37,000 of whom are inthe UK. Each of these distributors isself-employed. Anyone over 18 canestablish their own business as anAmway distributor, either on apart-time or full-time basis. Amwayoffers individuals the chance toset up their own business with little orno experience or capital investment.Working hours and flexibility can beadjusted to suit each individual.

Share

Leave a reply