Amway is one of the world’s largest direct sales companies. Direct selling isbased on person-to-person relationships and involves the distributor going tothe consumer rather than the consumer going to a shop. Amway’s productsales are broadly spread through North America, Japan, Europe, the WesternPacific and South and Central America. One of its largest product divisions isHome Care which accounts for a significant volume of sales, with householdcleaning items making up an important part of this Home Care division.Within the Home Care division, products are promoted and sold by Amway’sindependent distributors who develop their own client base. Distributors playan important part in introducing new products to customers.